After writing about how you get your new business started, I now want to take a closer look at the Lean Startup Principles by Eric Ries as one method to get your startup going. I’ve mentioned them before in my post about entrepreneurs.
What are the Lean Startup Principles?
“The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.”
Eric Ries explains that many startups fail because they have an idea and they spend a large amount of time perfecting their product. They are convinced that people will want their product but forget to communicate with potential customers. By the time their product gets on the market they’ve never double checked if people are interested in that kind of product, neither did they get people to know about it! Continue reading