…authenticity
Nowadays, managers consider authenticity to be the key tool for a business’ success.
Especially since the web 2.0 came up, businesses have to offer an appealing internet presence as more and more people do online research. They are looking for someone they can trust, they can have a relationship to.
In the following video Michelle Rock (Senior Product Marketing Manager at EMC) and Jason Broadwater discuss the importance of authenticity and give examples how to achieve it. Continue reading
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